Last week we finished our #DAISYHAIRSELFIE Instagram competition and our followers were amazing! 62 stunning hair selfies were posted, 3 winners were chosen and 2917 Danish Kroner (425 $) were raised for the Be Cruelty Free campaign. Every like the hair selfies received counted as 1 Danish Krone donated.
The competition received great response from everyone who participated, @daisy94xo said: “That’s so amazing! thank you for help making the world a better place.” and @thewhollelife wrote: “@naturigin Thanks so much for inviting me to enter into your hair competition! This just goes to show that organic hair color is not only good for your hair but it’s also super sexy! 🙂 #daisyhairselfie” to accompany her selfie.
Here at NATURIGIN we are huge fans of the way all of you got together to show your support in the fight to end cosmetics animal testing. We have therefore decided to raise the contribution to HSI’s Be Cruelty Free campaign to 5000 DKK (727 $)! Be Cruelty Free is the largest campaign in the world to end cosmetics animal testing. Globally there are #BeCrueltyFree campaigns in Australia, Brazil, Canada, China, India, Japan, Korea, New Zealand, Russia, Taiwan and the United States, where the campaign is led by The Humane Society of the United States. You can read more about what we do to support the campaign on our Be Cruelty Free page.