The ugly business of animal testing

Animal testing for cosmetics is an ugly business. Even so, many thousands of animals such as rabbits, guinea pigs, hamsters, rats and mice suffer needlessly to test products like lipstick and shampoo around the world. At NATURIGIN we fight against animal testing and we want to make a difference on this matter. Even through a product signals high quality, it doesn’t say anything about the actual conditions of production. We find it important to be aware of these unknown details and in order to raise awareness about this we have partnered up with Humane Society International.

An organization who stands up for this matter

Humane Society International (HSI) is one of the only global animal protection organizations working to help all animals! The organization has made a campaign named ‘Be Cruelty-Free’. But what does ‘Be Cruelty-Free’ actually mean? And what is the purpose of the campaign?

HSI’s campaign is the largest in the world with the purpose to end cosmetics animal testing. The campaign helps raise consumer awareness of the suffering of animals who continue to be blinded, poisoned and killed by the beauty industry. The hope with ‘Be Cruelty-Free’ is to transform the worldwide beauty industry into cruelty-free cosmetics markets. The ‘Be Cruelty-Free’-campaign is advocating for animals by:

  • Changing laws to ban animal testing for cosmetic products and ingredients

  • Changing laws to end the sale of newly animal tested beauty products from anywhere in the world

  • Promoting modern science, standing up for the development of new non-animal tests and train regulators and companies in their use of modern science

  • Educating consumers, raising awareness about animal testing and how to shop cruelty-free

  • Working with companies to help them move away from animal testing, and partnering with cruelty-free companies to bring pressure for change

  • Building an unstoppable international campaign backed by the public, top companies, politicians and celebrity friends  

The use of animal tests today

HSI and all of its partners have already succeeded in convincing Europe and it’s 28 markets to become the world’s largest cruelty-free cosmetics market since 2009. But in 8 out of 10 countries around the world it is still legal to test beauty products and their ingredients on animals. HSI estimates that approximately 100,000-200,000 animals suffer and die just for cosmetics tests every year around the world.

Unfortunately, the current reality does still contain companies who force chemicals down innocent animal’s throats and drip chemicals into their eyes and onto their shaved skin. This is the ugly secret of the beauty industry – but it doesn’t have to be this way. The ‘Be Cruelty-Free’ campaign is determined to end this cause and NATURIGIN supports this matter.

Animal testing isn’t a condition to produce high quality beauty products

It isn’t necessary to test products on animals. Hundreds of cosmetic companies around the world prove this every single day as they provide without animal testing. Companies have the choice to find their ingredients among the thousands of ingredients with existing safety data or to use one of the more than 40 non-animal tests that have been validated for use if it is necessary to use brand new ingredients.  

At NATURIGIN we are fighting against animal testing. We are cruelty-free and we have never even considered testing our products on animals. Being a part of the global ‘Be Cruelty-Free’ campaign by HSI is important to us, as we can’t think of any reason to needlessly maim and kill animals to test cosmetics products. Our focus is to create quality products based on natural oils and minerals without victimizing animals.

The case is simple – we want to take responsibility by spreading the word of the cruelty of animal testing. It is time to end cosmetics cruelty forever!

On this account we want to encourage all of you to be aware of this purpose and reflect upon the consequences of animal testing. You are responsible for your actions and your choice of product matters in the bigger picture – especially for all the animals suffering out there. Choose cruelty-free products and help us convince the rest of the world to be cruelty-free as well!

NATURIGIN, the voice of healthy hair 🌱

The facts about animal testing are collected from HSI’s own website. Sources:



How to deal with grey hair

When it comes to grey hair we are all different. Some people get the first signs of grey hair when they are 20 years old, whereas others get them at the age of 40. Why is it so different person to person? Is it possible to stop your hair from getting grey and can a special diet prevent your hair from doing so? This blogpost will learn you all about grey hair.

First of all, almost all people will eventually one day get grey hair. It is a normal and completely natural part of life.

Despite that, many women experience the first meeting with a silver-ish hair stroke as a complete nightmare.

Luckily there are a few things you can do to prevent getting grey hair early. We get grey hair when the pigmentation cells responsible for colour, stops being produced.

The average woman will normally get grey hair in her 30’s. On that note, the process is also based on genes, if your mother developed grey hair early, you will probably experience the same.

BUT experts believe that there are certain things you can do in terms of diets and lifestyle, to slow down the process:

1. Avoid too much stress. Studies shows that people who generally are stressed often get grey hair faster than people who don’t experience stress in their everyday life.

2. Studies show that a well-balanced diet helps slow down the greying process

3. Some experts furthermore argue that low vitamin B12 levels are notorious for causing loss of hair pigment.

Some people decide to accept the grey hair and embrace them, whereas others want to colour their hair. The NATURIGIN hair colours guarantee up to 100% grey hair coverage, our products are moreover based on natural ingredients and are also vegan-friendly. So if you want to cover the first signs of age without risking neither your personal health nor burden the environment, you should definitely try NATURIGIN hair colours.

Read more about which hair colour that will suit you on, or you can try the guide for cool vs. warm undertones here

Pictures from: Pinterest, Glamour UK, Studio B, Theecobabe



What hair colour suits me?

When it comes to colouring your hair, there are a lot of decisions to make. Finding the right hair colour can be a tricky process, as there are a few factors that go into determining what hair colour that fits you. It might sound a bit complicated, but it doesn’t have to be, as the NATURIGIN-team has put together a guide to make sure you find a hair colour that fits you perfectly. First of all, it is essential to find a hair colour that matches both your skin tone and your undertone. The first step to find the perfect hair colour is therefore to determine your skin’s undertone. In this guide, we are going to work with two different undertones: warm and cool.

Characteristics of the two different undertones

Cool undertone: If you have a cool undertone you are probably born with black, cool blonde or strawberry blonde hair colour. Blue, grey, greenish-blue eyes often accompany people with a cool undertone. The veins on people with a cool undertone are more blue-ish, and the skin tone is often fair with a yellow or pink undertone. People born with a cool undertone can potentially tan, but not that easy.

Warm undertone: People with warm undertones are often characterised by their green, hazel, warm brown or dark brown eyes. Their natural hair colours are generally rich dark brown or a light golden brown. Also, people with warm undertones often have a more greenish hue in their veins. Your skin tone has an olive base or golden base, and you get a tan quickly.

Find your shade

When you have determined your undertone it’s time to find the hair colour that would be the most flattering for your complexions:

If you have learned that your skin has a cool undertone, you should go after hair colours with ashy blonde, platinum blonde or brown and black colours. A great match would, for example, be NATURIGIN’s Extreme ash Blonde 11.2hair colour. This hair colour adds cool and blonde colour to your hair, and can in advantage be used to make highlights in your hair. NATURIGIN’s “Light Ash Blonde 8.1is besides also a great match if you want a cool, but a darker hair colour than the Extreme ash Blonde 11.2.  The option of very dark colour is also something that will compliment you, NATURIGIN’s “Black 2.0 would, therefore, be a great fit. This hair colour adds an intense and deep black colour.

If you have a warm undertone you should go after colours like golden beige, toffee and honey as these colours would suit you and your hair colour. Let’s start by taking a look at some hair colour options for warm undertones! If you are a light hair kinda girl NATURIGIN’s Beige Golden Blonde 10.3would be a potential match for you as it adds a light blonde colour to your hair with beautiful golden tones. If you are more into a look that adds some darker tones NATURIGIN’s Natural Medium blonde 7.0will probably be what you are looking for. The hair colour has a dark golden colour with warm honey tones. Finally, if an even darker and browner look appeals more to you Light Chocolate Brown 5.0would be a possible fit for you as well.  

Finally, it is important to remember that we are all different and have different ideas of what looks good, therefore keep in mind that the most important thing is to find a hair colour that suits you the best as an individual.

Pictures from: Accessoriesmagazine, Vulture, Refinery29, glamour, goodhousekeeping.


January 16th, 2019|Categories: Blog, Health|0 Comments
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